FAQ | Flow Home Staging

What is home staging?

Home staging means styling your home to make an immediately positive impression on buyers. People buy homes on emotion. The goal of home staging is to elicit a must-have emotional response from buyers who view the home you’re selling.

Do I have to be home when you stage our property?

No. You may be at home if you prefer, but we encourage homeowners to go to work as usual, run errands, visit friends or enjoy leisure time while we complete the home staging for you.

What’s the difference between decluttering and home staging?

Decluttering is only one aspect of a complete home staging. Decluttering involves “editing” the items in a space so it’s less cluttered and more functional. Home staging involves transforming each room into an attractive “vignette” that appeals to a wide range of prospective buyers. Decluttering is the first step in creating these carefully fashioned vignettes.

How long does it take for you to stage my home?

The process is fairly quick. Most home stagings take 1 to 2 days to complete, depending on your property’s square footage and whether rental furniture/accessories are required.

Can you do staging for the outside of my home, too?

Yes. Buyers judge a home as soon as they see it from the outside. So creating “curb appeal” – with potted plants, flower boxes and simple landscaping – is just as important as styling your home on the inside.

My home is already tasteful and tidy. How do I know if home staging is really necessary?

Most of us are more subjective about our homes than we realize. It only makes sense since we live there every day! Our trained and certified home staging team analyzes your property objectively – with careful attention to what buyers will feel and notice.

Using an objective eye and our design expertise, we’ll showcase your home’s best features while diverting attention away from any drawbacks. The goal is to not only impress buyers, but persuade them to put in good offers on your home.